ATDC Company Profiled in Techview Atlanta

What does an angel investor know that helps if she decides to launch a company of her own? That’s what Techview Atlanta wanted to know from Ella Dyer, formerly a principal at JTD Portfolio Management, an angel fund that invested in a number of successful enterprises. Dyer, who has 20 years experience in bringing companies to market from the startup to the mezzanine level, co-founded Abundant Closet with partner Jody Fennell, another tech veteran, in late 2008.

Abundant Closet, a member company of the Advanced Technology Development Center, has developed a product called, a virtual closet and e-stylist that helps women find and buy clothes that match the wardrobe they already have. They go online, setup an account and enter data about the styles, colors, and fabrics and accessories and then can shop for items they that match. Its outfit engine presents them with products that would update an outfit specific to each consumer.

“We were introduced to the Georgia Tech Advanced Technology Development Center. Through them we met the Startup Chicks and won their pitch competition.” That in turn led to an introduction to an angel investor who they believe will work with them, contacts with entrepreneurs, bankers and lawyers who provided advice, and acceptance to showcase at this year’s Venture Atlanta.

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