An Atlanta company that uses social media to help businesses track what consumers think about products has purchased a firm founded by a Georgia Institute of Technology professor. Sentiment360, a spinoff of Rivereo Technologies Ltd., which is headquartered in Belfast, Northern Ireland, opened its headquarters in Atlanta last year, assisted by the Gaffey Group, an Atlanta-based consulting firm.Sentiment360 this week announced that it has purchased Enkia Corp., founded in 1998 by Ashwin Ram, director of Georgia Tech’s Cognitive Computing Laboratory. Enkia’s clients have included General Electric Co., General Motors Co., Cox Enterprises Inc. and the U.S. Air Force, according to a news release.
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