ICON Interventional: Transforming Vascular Intervention

A new ATDC member company is poised to revolutionize the cardiovascular medical device industry with two innovative products. ICON Interventional, housed in the ATDC Life Sciences Incubator at Georgia Tech, is developing both a bioabsorbable stent and a new stent material that is 50 percent thinner than the most advanced commercial coronary stent available.

A new ATDC member company is poised to revolutionize the cardiovascular medical device industry with two innovative products. ICON Interventional, housed in the ATDC Life Sciences Incubator at Georgia Tech, is developing both a bioabsorbable stent and a new stent material that is 50 percent thinner than the most advanced commercial coronary stent available.

“We have a breakthrough alloy material. Any cardiologist who’s looked at this has been wowed, and we think we have something,” said Jack Merritt, president and CEO of ICON. Merritt has more than 30 years of experience in the medical device arena, and he led the commercialization of the original Palmaz-Schatz Coronary Stent.

ICON has developed a proprietary metal alloy dubbed Nuloy™, and its properties permit the manufacture of stents with extremely thin struts without sacrificing radial strength. A stent is a small metal tube made of wire lattice that is inserted permanently into an artery to hold it open to allow blood flow. Stents currently on the market are made of either stainless steel or cobalt chromium.

ICON is using the Nuloy material to make both bare metal stents and drug-eluting stents, which use drugs to reduce the narrowing of arteries after stent placement. The company says its Nuloy material out-performs its competitors’ wall thickness, radial strength, recoil, deliverability and radiopacity – the ability to easily see the stents in X-rays.

“It’s very important that the stent be visible on angiography while physicians are doing a procedure, and our stents are much more visible compared to other well-known stents,” noted Merritt. “An ideal system has to maintain access, have a low risk of plaque recurring and be easy to deliver. This is more than a drawing and an animation – it’s a real-life product.”

Having successfully completed its first human clinical trial, ICON announced in 2007 that it had entered into a license agreement with ARIAD Pharmaceuticals, Inc. to develop and commercialize drug-eluting stents that deliver deforolimus, a drug that prevents restenosis (the recurrence of an abnormal narrowing of a blood vessel).

“ICON is one of the most innovative and promising medical device companies with broadly applicable technologies,” said Harvey J. Berger, M.D., chairman and chief executive officer of ARIAD. “ICON’s design and manufacturing capabilities have led to highly differentiated stent platforms and bioabsorbable polymer formulations that should enable its deforolimus-eluting stents to provide substantial benefit to patients with coronary and peripheral vascular disease.”

ICON is also developing a bioabsorbable stent called Biosorb™ that would eliminate the need for permanent, traditional metallic implants. In addition for allowing for extreme motion without strut fractures, the Biosorb stent technology incorporates a unique system of microneedles that delivers medication directly to the site of the inflammation that’s causing the narrowing. This controlled delivery of drug followed by stent absorption may result in improved outcomes. Mark Allen, Georgia Tech senior vice provost for research and innovation, serves as chief scientific consultant for ICON and has provided guidance in this area.

In February 2008, ICON was recognized by the Technology Association of Georgia as one of the top 40 most innovative technology companies in Georgia. The company, which has already raised around $15 million, will soon begin international and U.S. trials for the Nuloy bare metal stent and complete enrollment for a pivotal U.S. clinical trial in early 2009. The total worldwide stent market is estimated at more than $5 billion.

“Being a member of ATDC gives us access to facilities and programs at Georgia Tech, and we have already utilized analytical equipment that has allowed us to accelerate our product development efforts. In addition, there are expert resources on campus that always seem ready to provide advice,” Merritt said.

About the ATDC: The Advanced Technology Development Center (ATDC) is a nationally recognized science and technology incubator that helps Georgia entrepreneurs launch and build successful companies. ATDC provides strategic business advice and connects its member companies to the people and resources they need to succeed. More than 100 companies have emerged from the ATDC.

Headquartered at the Georgia Institute of Technology, ATDC has been recognized by both Inc. and BusinessWeek magazines as among the nation’s top nonprofit incubators. ATDC was formed in 1980 to stimulate growth in Georgia’s technology business base, and now has locations in Atlanta and Savannah. ATDC is part of Georgia Tech’s Enterprise Innovation Institute. For more information, please visit (www.atdc.org).

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail: (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

Cabinet Maker Moves Business Forward with Georgia Tech Assistance

Andy Helm (left) and David Apple (right) discuss a new plant layout with Jonathan White, vice president of Economy Cabinets.

Fourteen years ago, father-and-son team Charlie and Greg White started Economy Cabinets, Inc. with three employees in a rented space the size of a garage. Today the White, Ga.-based company — which has expanded its original plywood cabinet product to include wholesale birch, oak, maple and poplar cabinets — is located in a 15,000-square-foot facility and employs 12 people. This summer, Economy will move into a 30,000-square-foot building across the street from its current location.

“We’ve had really rapid growth in the past couple of years, and our company has more than doubled in size,” noted Jonathan White, the company’s vice president. “I don’t have a background in engineering or manufacturing, and I really wanted our business to be poised for growth once we moved into the new facility.”

To address this challenge, White sought the counsel of David Apple, northwest Georgia region manager with Georgia Tech’s Enterprise Innovation Institute. White asked for assistance implementing lean management principles, a set of tools widely used in manufacturing to help identify and steadily eliminate waste from an organization’s operations.

Apple developed a plant layout for both the current and future facilities, an activity that pointed out opportunities for improving efficiency. By timing all of the individual steps in making cabinets, he identified a time spike on gluing and sanding doors.

“All of the individual processes were taking one or two minutes, and when we got to the putty and sanding, the time required was over seven minutes. It was astronomical,” White recalled. “We knew we had to solve that, so I found a new cutting tool that eliminated the need for putty and sanding. It cut that final step down to less than two minutes.”

White also attended Georgia Tech’s lean boot camp, a four-day class that teaches participants how lean impacts profit, lead-time, inventory, quality and customer service. By the end of the course, White was able to map both current and future value streams, identify appropriate techniques for improvement, develop a lean strategy for Economy and plan the application of specific lean techniques.

The first area he tackled was 5S, a philosophy of organizing and managing the workspace with the intent to improve efficiency and safety.

“The visual cues and 5S and having everything in its place – all of that was a novel idea to my employees when we started and now it’s just a way of life,” White said. “Before the lean boot camp, I understood some of the lean concepts, but I didn’t get the big picture. Now I understand it.”

White implemented visual cues to assist with re-ordering the company’s saw blades. Prior to implementing this tool, White would work directly with the person sharpening his saw blades, guessing which machines needed new blades and distributing them to the floor himself. Now, the vendor merely visits a tool board on which the blades needing to be sharpened are hung by employees. This allows him to basically service the entire shop himself.

“This was a hidden waste. It’s a huge waste when you have a saw down for two hours, while someone goes to get a new blade because you ran out of sharp blades,” Apple observed. “Now, the operator always has a sharp blade available when it’s needed, it eliminates searching for a blade he doesn’t have, and it eliminates buying unneeded, new blades.”

Although the cabinet industry overall has suffered a 15 percent business decline this year, sales for Economy Cabinets are up by 10 percent. Through attrition, the workforce at Economy Cabinets has decreased by five employees, but White says that his company’s productivity has increased by 20 percent and inventory has been reduced by 15 percent.

Economy Cabinets has also received assistance from e2e Works, a program of Georgia Tech’s Enterprise Innovation Institute that helps entrepreneurs in the state of Georgia.

Andy Helm, an entrepreneur outreach specialist with e2e Works, continues to assist Economy Cabinets by providing expertise in business management practices, technical assistance and access to a variety of industry-specific resources. E2e Works entrepreneur outreach specialists are charged with helping existing entrepreneurs and startup companies in rural Georgia grow their businesses.

“The efficiencies that Jonathan has gotten through the plant have allowed him to meet delivery times that his competitors can’t, and that’s a huge competitive advantage in this industry,” said Helm. “It’s that customer service that keeps his clients coming back.”

White also credits being able to meet deadlines and increase efficiency to having a committed workforce. By offering workers a four-day, 40-hour work week and monetary incentives for meeting goals, he has also seen a dramatic difference in the company’s turnover rate.

“We’re grateful to Andy and David and Georgia Tech for the impact they’ve made on the company,” he said. “Lean is a journey; it’s something you do every day.”

About Enterprise Innovation Institute:
The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

Georgia’s Invention Activity is Growing and Focused on Technology, First-Ever Comprehensive Survey Shows

Independent patenting activity has grown rapidly in Georgia over the past 30 years, with nearly 8,000 patents issued since 1975 to inventors not associated with corporations, universities or similar organizations.

A new study has found that nearly half of the products created by these inventors were in non-consumer areas, mainly in technologies such as medical devices, energy and the environment, and automotive applications. Despite their productivity, the study found that less than a third of the inventors realized commercial success with their patents.

These findings were among the conclusions of the first-ever comprehensive survey of the state’s independent inventors. Conducted by Georgia Tech’s Enterprise Innovation Institute with support from the U.S. Economic Development Administration, the findings suggest that the work of independent inventors could provide untapped economic potential for the state.

“There is a significant level of creativity and product development by individuals living throughout Georgia, and this activity is increasing,” said Joy Wilkins, manager of community innovation services at the Enterprise Innovation Institute. “As our survey showed, the needs of the independent inventor community are diverse and largely unmet, although there is a huge appetite for help among the inventors.”

Despite the economic potential and identified needs, Georgia currently has no organization or entity that focuses on the needs of independent inventors on a statewide basis, Wilkins noted.

The survey identified the top needs of inventors, which included:

* Statewide networking for the independent inventor community,
* Greater advisement on available financial resources,
* Assistance in marketing,
* Better channels for linking with appropriate manufacturers,
* Greater access to third-party technical product evaluation,
* Business development assistance,
* Effective prototyping and design assistance,
* Help in understanding the invention, patent and commercialization processes, and * Professional development and training.

“Beyond developing a greater understanding of the scope and nature of independent invention activity in our state, we wanted to conduct this survey to identify three areas: unmet needs, ingredients for success and effective resources for inventors,” Wilkins explained. “If we can understand the needs of inventors and how Georgia Tech can better connect these idea artists to helpful resources, there is a real potential to boost commercialization and economic development throughout the state.”

The research yielded some interesting demographics about Georgia’s independent inventor community. More than half had at least a four-year college degree; more than half were between the ages of 45 and 64; the majority was male; and approximately one-fourth held management and professional occupations or were self-employed. There also appeared to be a tendency for independent inventors to belong to moderately high to higher income households.

The study also found that Georgia’s independent patenting activity is broad-based, with all but seven of the state’s 159 counties home to at least one patent. Although the Atlanta region accounted for more than half of the inventors participating in the survey, 43 percent hailed from beyond the state’s most urbanized region. Outside of Atlanta, the Gainesville region accounted for the second largest share of participants, followed by the Athens and Augusta regions.

When asked what motivated their activity, the independent inventors cited reasons related to their jobs more than any other – including a need, problem, or potential efficiency recognized because of the inventor’s line of work, with such reasons accounting for 30 percent of all responses given. Factors relating to making their personal life easier were the second most frequently mentioned. Money was mentioned as a motivator only to a slight degree.

Overall, reported experiences by inventors revealed that approximately one-third of inventors achieved some level of commercial success through independent production and sales, licensing, and/or sale of a patent. Although more than half (60 percent) reported they’d not achieved success at the time of the survey, approximately 32 percent of the inventors said they did experience some commercial success for at least one of their inventions.

Independent production and sales, or wrapping a company around the patented product, appeared to the most frequented vehicle to success. Licensing patents to another entity appeared to be the second most successful vehicle to commercialization, as 9 percent of all inventors – or more than one-fourth (28 percent) of successful inventors – reported they had realized success through such a path for one or more of their inventions. Another five percent reported they had achieved success through assigning or selling one or more of their patents to another entity.

The Georgia Tech researchers suggest that economic developers in Georgia consider independent inventors in strategies for economic development because collectively these inventors account for a larger share of patents than those owned by a single corporation or entity, including major research universities. The numbers bear out the dramatic increase in patents in Georgia: since 1975, independent inventors in Georgia received 9,042 patents – 1,759 from 1975 to 1985; 2,870 from 1986 to 1995; and 4,413 from 1996 to March 2006.

That economic potential is what motivated support from the EDA, which gave the project its Planning Performance Award.

“EDA’s investment in this research of inventors in Georgia – and the subsequent identification of ways to support invention commercialization – supports job creation and private investment throughout the state,” said Phil Paradice, EDA’s Atlanta regional director. “The project, which earned EDA’s Planning Performance Award for its collaborative efforts with state, local and federal entities, is consistent with our partners’ comprehensive economic development strategies.”

Utilizing the U.S. Patent & Trademark Office, the researchers determined that there were 6,845 independent inventors with a Georgia residence as of 2006. The survey pool consisted of 2,428 independent inventors, with participation by 331 inventors, a 13.6 percent return rate. Researchers analyzed more than 113,000 data points.

The survey’s results will spur development of a series of recommendations aimed at better meeting the needs of the inventors. “Using the results of the survey, we will make recommendations and identify pilot services, such as training workshops, to be implemented later this year,” Wilkins added.

For more information on community innovation services offered by Georgia Tech’s Enterprise Innovation Institute, contact Joy Wilkins (); E-mail: (joy.wilkins@innovate.gatech.edu).

About Enterprise Innovation Institute:
The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

Atlanta Entrepreneur Paul Freet Joins VentureLab Team at Georgia Tech

Paul Freet, who recently joined Georgia Tech’s VentureLab as a commercialization catalyst, admits he’s overqualified for his job.

But that’s a good thing, says Freet, a successful entrepreneur with three startup companies to his credit — almost a requirement for a job that demands both broad business judgment and sustained entrepreneurial enthusiasm.

“I think that in general VentureLab tends to bring in people who are overqualified — people who have done this before, who have created multiple startup companies,” he said.  “They’re here because they have some higher mission, a higher vision.”

VentureLab is a unit of the Enterprise Innovation Institute’s Commercialization Services, which evaluates and helps to commercialize Georgia Tech intellectual property. About 10 percent of the more than 300 inventions disclosed by Tech researchers each year are judged to have the right stuff for forming a VentureLab startup.

Working with other VentureLab commercialization catalysts, Freet is responsible for aiding and advising numerous fledgling technology ventures, most of which are still in a pre-incorporation, proof-of-concept phase.  VentureLab catalysts help these aspiring companies sharpen their product concept, find office/lab space and also obtain seed funding, which generally comes from the Georgia Research Alliance.

“We’re delighted to have recruited an entrepreneur of Paul’s experience and stature,” said Stephen Fleming, director of Commercialization Services. “His combination of entrepreneurial experience, technical acumen and plain old business enthusiasm are ideal qualities in a commercialization catalyst.”

Freet graduated from Georgia Tech in 1986 with a bachelor’s degree in electrical engineering and a computer engineering certificate.  He spent his initial career years with semiconductor giant Hitachi in both marketing and application engineering roles.

His entrepreneurial calling began in 1996, when as chief technology officer he helped found a San Diego startup called TruSOLUTIONS, a maker of Linux servers for Internet use. That company was sold to VA Linux Systems in 2000 for $200 million.

Freet then moved with his family back to Atlanta and founded Racemi, a venture-funded maker of modular blade-server computers.  Racemi evolved into a software company that has pioneered a new approach to data-center recovery and migration tasks.

Freet first became familiar with Georgia Tech’s programs for startup companies in 2002 when Racemi became a member of the Advanced Technology Development Center (ATDC), a Georgia Tech unit that incubates young companies that have moved beyond the VentureLab stage.  Racemi graduated from ATDC in 2007 and is now an independent company.

But Freet already knew Stephen Fleming. They met when Fleming was working for a venture capital fund, and they stayed in touch over the years.

“When Stephen announced he wanted to fill a VentureLab slot and was looking for suggestions, I started thinking about who I would refer him to,” Freet recalled.  “Then it dawned on me that, my goodness, that would be a perfect role for me.”

As a VentureLab catalyst, Freet is already using his computer, software and electronics experience to shepherd a number of Georgia Tech researchers and their discoveries through a process that could lead to a viable startup company.

The biggest stumbling block for new companies isn’t material, he says; seed money and office space can usually be found for a promising technology.

Instead, the greatest challenges are intellectual. Distilling a technological idea into a commercial product is difficult, and often the researchers who made the discovery can’t make that leap because they lack business experience and are too close to the technology.

“If all you’ve got is a hammer, then everything looks like a nail,” Freet said.

To commercialize any technology, he explains, it’s critical to boil the concept down to something simple and come up with an instructive “story” that can be shared.

“That’s something I try to do very quickly with a young company — find the real germ of the idea and a way to explain it simply,” he said. “If you’re trying to raise money, you need to present an investment in a way that a venture capitalist can explain to his or her partners.”

Finding that story can also help identify a technology’s first commercial application.  Freet recalls a recent example in which Georgia Tech researchers had devised a powerful technology to track computer and other expensive equipment. Further discussion indicated the technology was best viewed as a way to keep companies from losing things.

Freet believes that much of VentureLab’s capability hinges on its interdisciplinary nature and the broad experience of its staff.

“We can really bounce things off one another,” he said. “And while I might think that a discovery applies to the computer hardware business, we might find out that it’s actually a very good fit as, say, a biomedical application.”

Freet says the most attractive part of his VentureLab job consists of two benefits that are of great importance to him – giving back to his alma mater and home state, and improving his already strong connections to the state’s technology community.

“And then,” he added, “there’s the fun stuff – learning about all this great technology and getting to know some pretty amazing people here at Tech.”

About Enterprise Innovation Institute:
The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail (john.toon@innovate.gatech.edu).

Writer: Rick Robinson

SoloHealth: New ATDC Company Addresses Gap in Eye Care Market

Because of risk factors such as race, age and family history, nearly 30 million Americans were at high risk for vision loss last year, but did not have their eyes examined by an eye care professional. Bart Foster, CEO of new ATDC member company SoloHealth, wants to change that statistic.

“On average, Americans get their teeth cleaned once or twice a year, but only get a regular eye exam once every three to four years.  According to a recent study by Prevent Blindness America, the cost of vision loss in the United States is $51 billion a year,” Foster said. “We have developed a self-service vision test that will educate people on the importance of eye health and motivate them to see their eye care professional on a more frequent basis. It is not, however, a substitute for an eye examination with an eye care professional.”

SoloHealth’s inaugural product, dubbed EyeSite™, is powered by sophisticated software and an interactive video interface. After entering demographic information into the machine, users are asked a series of questions to measure both their near and distance vision. SoloHealth, a spinoff company of CIBA VISION, plans to install EyeSite kiosks in high-traffic locations including malls, drugstores and department stores.

“EyeSite provides a customized report of a person’s test results and directs them to see an eye care professional in their area,” said Foster, noting that the high-tech concept is similar to blood pressure machines found in drugstores. In addition to the test results, the report provides maps to a nearby doctor’s office and offers coupons in an effort to increase traffic for eye care practitioners.

EyeSite has a number of benefits for consumers, who on average spend $296 per visit at the eye doctor. The free test can potentially save sight and improve vision by alerting individuals to eyesight problems it detects. Consumers are also educated about various ocular diseases and conditions, and are directed to schedule a complete eye examination with an eye care professional.

According to Foster, SoloHealth is capitalizing on three major growth trends:  Consumer-driven health care, digital signage and retail kiosks. Currently, an EyeSite prototype is being tested in a Super Wal-Mart north of Atlanta.

SoloHealth’s revenue will come from those who benefit most: the eye care professionals who see more patients and the manufacturers who sell more products. Foster first conceived the idea for EyeSite and SoloHealth while at Duluth-based CIBA VISION, the eye care unit of Novartis AG. He received the company’s Entrepreneurial Spirit Award for his efforts.

Foster became involved with ATDC when SoloHealth was selected as one of 15 technology companies to participate in the CapVenture Program, a comprehensive fundraising boot camp designed to equip CEOs with business and funding strategy. Only 15 of 100 companies that applied were chosen to participate.

“The CapVenture course was phenomenal for me and my company, and a catalyst to get us to where we are now,” he said. “We are delighted that ATDC has welcomed SoloHealth into its prestigious ranks. Being affiliated with this program offers SoloHealth a treasure of collective experience and leadership that we can draw from as we take our business to the next level.”

About Enterprise Innovation Institute:
The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

WorthPoint: New ATDC Company Creates One-Stop Shop for Collectors and Auction Houses

Will Seippel, CEO and founder of WorthPoint, describes his startup as “Antiques Roadshow on steroids.” The company, which recently moved its headquarters to Georgia Tech’s Advanced Technology Development Center (ATDC), creates an online environment where people can find the value and history of antiques and collectibles.

“Provenance – or the origin of a particular item – can create a worth that’s twice as much as the object itself is worth,” noted Seippel. “This is a huge market, but it’s fragmented. There’s no reporting system or NASDAQ for collectibles, but WorthPoint can help people understand what it is they are buying and selling and allow collectors to share information and knowledge.”

WorthPoint, a multimedia and database company, wants to be the only complete taxonomy on the Web for antiques and collectibles. Taxonomy is the practice and science of classifying items, usually in a hierarchical structure. Already, WorthPoint has created a database of nearly two million such items; Seippel’s ultimate data goal is hundreds of millions of items.

“If you look at ancestry.com, their objective is to make the birth records of every person ever born available. We’re trying to do something similar with all the stuff man made,” he said.

The process for WorthPoint’s taxonomy is a laborious and technology-intensive one. Beginning with purchased reference material, WorthPoint has the information tagged for data attributes and then catalogued. For example, the company has catalogued every known shape and form of Rookwood pottery, popularized in the 1920s and 1930s, and assigned digital barcodes to each piece.

Then, WorthPoint’s in-house experts – deemed Worthologists – put the catalogued and bar coded information into a semi-wiki environment in which users can make suggested changes to the Webmasters. Seippel eventually plans on incorporating visual recognition into WorthPoint’s database that would allow auctioneers and collectors to search via common words and photographs.

“If you look at the antiques market today, there are all these players and they’re in no way connected to each other. You have everything from grandma’s attic to insurance companies trying to figure out how to value goods to experts who try to withhold their knowledge from everyone else,” Seippel said. “We’re trying to create a common language and network between all those people, thereby creating a much more efficient market.”

According to Seippel, everyone collects something, and the numbers prove it. In 2006, there were 84 million active eBay users, more than 100 million worldwide collectors, 30,000 U.S. appraisers and 16,000 auctioneers worldwide. More than 500 million collectibles are sold on eBay and an estimated 100 million collectibles are sold by auctioneers annually.

Currently, WorthPoint’s primary competitors are paper price guides and magazines, traditional Internet auctions and first-generation Internet pricing sites. While those companies are limited by outdated technology and search capabilities, WorthPoint’s advantages lie in its taxonomy, its combination of collector, technology and domain expertise and its patent strategy.

“A host of small Internet sites exist due to their poor products. The user needs to go from site to site gathering information, and the same traffic sustains them all,” Seippel said. “WorthPoint’s strategy is to be the first in adopting new technologies, market directly to the consumer and build value for the auction house.”

The company’s revenue model is based on advertising, traffic to the Web site, subscriptions, brokering and fees for service offerings such as evaluations, appraisals. Indeed, user demographics are an advertiser’s dream: the average income of WorthPoint users is $80,000, average home value is $427,000 and the age range is 32 to 77. More than half of the site’s traffic comes from outside the United States.

In the future, WorthPoint will offer WorthPoint seals of approval and a Worth button (both patented technologies) accessible on different Web sites or via a personal digital assistant that will let consumers determine the value of an item they might be considering purchasing. In addition, consumers will be notified about the values of comparable items.

In March 2008, WorthPoint moved its corporate headquarters staff, media content and sales operations from northern Virginia to Atlanta. Seippel is excited about the opportunities Georgia Tech and ATDC will provide.

“Georgia Tech and ATDC have helped make Atlanta the technology capital of the Southeast,” he said. “The metropolitan area is progressive, affluent, home to a young, educated, tech-savvy workforce and is an active player in the global economy.”

About Enterprise Innovation Institute:
The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

Suniva: Solar 2.0 Company Launches with Innovative Technology

Suniva, the newest member company in Georgia Tech’s Advanced Technology Development Center (ATDC), has actually been in the making for more than 30 years. The company, which will design, manufacture and market advanced solar energy cells, is the brainchild of Ajeet Rohatgi, director of the University Center of Excellence for Photovoltaic Research and Education at Georgia Tech.

Rohatgi, who also serves as founder and chief technology officer for Suniva, has been at Georgia Tech since 1985, when he started the Institute’s photovoltaic program. He has published nearly 300 papers on solar technology and been awarded 11 patents. Photovoltaics refer to a solar power technology that converts light from the sun directly into electricity.

“We’re not attempting to go into the lab and hoping in three years we’re going to come out with something that’s going to be radical and maybe will work. We already have something that works,” said John Baumstark, CEO of Suniva. “Ajeet has been creating and working on cells for a long time in his lab; he’s got 15 world record cells already. Today we are producing a product that is the best in the world.”

In September 2005, Rohatgi won a patent that allows solar cells to be manufactured in a new way. Compared with other solar technologies, this new process results in a superior solar-cell performance and efficiency with reduced production time and cost. The next step for Suniva will be creating these solar cells in a manufacturing line in high volume; Baumstark estimates the first ones will be rolling off the line by the end of 2008.

The solar cells that Suniva will manufacture begin with silicon, which is then highly purified and made into ingot, a metal molded into a simple shape. After a series of chemical processes, the ingot are sliced into wafers, which are processed into the solar cells. Solar cell manufacturers sell the completed cells to panel manufacturers and distributors who add electrical components, and then the panels go to installers, who put the solar panels on the roofs of residential and commercial buildings or other appropriate applications.

The core of Suniva’s strategy is to develop and maintain ultra high cell efficiency while using cheaper manufacturing technology and using much less silicon ingot, thereby reducing cost per kilowatt hour of electricity produced by the cells. Solar cell efficiency in the industry is currently at 16 percent (out of a 25 percent ceiling), but Rohatgi has already demonstrated a 19 percent efficiency in production cells without using exotic or hazardous materials in the process.

“Creating an extra one percent of efficiency actually creates 10 percent extra power,” explained Rohatgi. “That translates to millions of extra dollars in revenue without having to put any additional money into it. If you can do something clever without adding cost or even while reducing cost at the same time, that’s where we come in.”

The ultimate goal – for every solar-based company – is to achieve average peak-load grid level parity. Grid parity refers to the point at which photovoltaic electricity is equal to or cheaper than grid power (from electric utilities), the general purpose alternating current electricity during peak usage times. It has already been reached or surpassed in some locations around the world. Examples are Hawaii and other islands that use diesel fuel to produce electricity as well as in Italy, where photovoltaic power has been cheaper than retail grid electricity since 2006. Suniva’s goal goes one step further: to achieve average base-load grid parity that will make the cost to use its cells much more attractive to everyone.

“We are using less silicon, so we are looking for ways to reduce the cost and increase the efficiency,” noted Baumstark. “The cell is really key for reducing the overall cost of solar and getting it towards the grid parity you hear everybody talking about.”

Although solar energy currently accounts for less than two percent of the world’s energy needs, it is expected to grow to nine percent by 2030. Last year, the solar energy market posted $20 billion in revenue. By 2030, the European Photovoltaic Industry Association predicts that number will explode to $425 billion.

In October, Baumstark announced that Suniva had raised $5 million to ramp up the company and expand its technology. Venture firm New Enterprise Associates (NEA), located in Menlo Park, Calif. and Reston, Va., invested in Suniva.

“Using the Web analogy, we like to think of ourselves as a solar 2.0 company. In the first generation, there was a lot of money poured down the rabbit hole,” said Baumstark. “The reality is that investors now want something that is going to be commercially viable. That’s what NEA saw in this investment and why they got behind this.”

Already, Suniva has licensed the intellectual property from Georgia Tech and has hired both the head of research and development and manufacturing as well as marketing . Baumstark is also in the process of identifying potential manufacturing facilities and incentives and will soon sign a letter of intent to purchase a one-year supply of silicon.

“We’re putting together a world-class team, and we have the patents that we’ve licensed from Georgia Tech that have been created over the last 20 years,” Baumstark said. “The initial line will produce between $75 and $100 million in revenue, so we’ll scale very quickly. We’ll be profitable by year two.”

Suniva currently has seven employees but expects that number to grow exponentially to 1,000 in five years. Baumstark is banking on ATDC to help catapult Suniva to the next level.

About Enterprise Innovation Institute:
The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

Innovolt: The Next Generation of Power Protection

To date, Americans have bought more than $2 billion worth of surge protectors, a commonly available consumer product designed to protect electronic devices from voltage spikes. But state-of-the-art research done by Deepak Divan – co-founder and chief innovation officer of Innovolt, Inc, a new member of Advanced Technology Development Center (ATDC) family – says that the level of protection provided by the existing products is just not enough in today’s digital world.

Divan discovered that traditional surge protectors only protect consumers from only one percent of the damage-causing voltage spikes. The other 99 percent of damage-causing events relate to voltage sags, the very small fluctuations that occur over the grid all the time.

“I had worked in the power protection area for decades, and I was puzzled that electronics equipment still kept failing in the field despite the application of transient voltage surge suppression or TVSS devices,” explained Divan, also a professor in the School of Electrical and Computer Engineering and Director of the Intelligent Power Infrastructure Consortium (IPIC) at Georgia Tech. “I started digging and found that although lightning strikes are routinely blamed for damage, there is very little data that supports that.”

Divan’s research revealed that the culprit was not voltage surges but current-inrush surges – electrical current spikes that follow the small voltage sags. Such sags typically show up as a momentary flickering of lights. Many times our eyes don’t see it but the electronics does. Then, as electrical flow recovers, current surges can damage every type of electronics equipment from consumer to industrial.

Innovolt’s patented device, a current-inrush voltage surge suppressor (CVSS), was invented by Divan. This “next generation” surge protection technology combines current-in-rush suppression in addition to the traditional TVSS found in existing surge protectors. Whereas TVSS devices protect against voltage surges, CVSS devices additionally protect against over-voltage and current surges, as well as allowing for micro-processor enabled diagnostics.

“Last year alone, 45 million surge protectors were sold in the U.S. market at a median price of $20 each. Those customers have already bought into the concept that they need some kind of protection,” said Divan. “Our idea is to come out with a product that is demonstrated to be superior and already includes the level of protection they are buying today. Getting people to purchase something that costs a comparable amount but protects more is a low hurdle to cross.”

Innovolt’s addressable market is comprised of residential, commercial, industrial, manufacturing and utility customers. Suresh Sharma, president and CEO of Innovolt, says that the company is developing a line of products that will help protect anything containing electronics, from televisions and computers to industrial equipment, and even the utilities grid.

“We looked at the market and this is a snapshot of where our products will immediately fit – retail consumers, offices, home theaters and industrial. You can see the potential for growth,” said Sharma, who previously served as global technology leader for GE Energy in Atlanta. “When there is enough consumer awareness, then there will be market pull. Our global team is innovating across all business functions – technology, marketing, supply chain and product development.”

Already, Innovolt has developed three types of surge protection devices, including a plug-in unit for consumers and a DIN rail-mounted unit for industrial equipment in equipment racks. The plug-in device was recently certified by Underwriters Laboratories (UL) and has been launched for sale. The DIN rail device would be marketed to industrial customers. Later business plans call for rolling out products and services to the commercial and utility sectors.

“Our sales and marketing strategy is two-pronged – top down and bottom up,” explained Sharma. “We will work from the customers’ end and address their needs, but we are also taking a different approach by creating awareness via ‘viral’ marketing – leveraging Web 2.0 technologies including Facebook, MySpace, Wikipedia, and others.”

Founded in October 2005, the company became fully operational during the first quarter of 2007, with more than $2.5 million in angel funding. The vision of the company is to make a start in the energy industry from the power protection segment, but then continue to grow in energy management and energy efficient products for eco-friendly homes and environments. The company invested in Integral Technologies, India, Innovolt’s global product development partner, to produce light-emitting diode (LED) lighting solutions among several other energy safety and efficiency products. Sharma estimates the long-term global target market for Innovolt is more than $270 billion.

“We see this as a next generation device, not as a completely different type of technology,” Divan said. “The users will not have to wonder if they need voltage or current protection – they will have both.”

Before joining the ATDC, the company received assistance from VentureLab, a Georgia Tech program that provides comprehensive assistance to faculty members, research staff and graduate students who want to form startup companies to commercialize the technology innovations they have developed. Sharma said he is excited about the potential of being associated with ATDC.

“I think this is one of the best business eco-systems I have ever seen. We like the ambience here, the access to the talent pool and the support,” he noted. “ATDC is creating a great legacy, and we would like to be a part of that.”

About Enterprise Innovation Institute:
The Georgia Tech Enterprise Innovation Institute helps companies, entrepreneurs, economic developers and communities improve their competitiveness through the application of science, technology and innovation. It is one of the most comprehensive university-based programs of business and industry assistance, technology commercialization and economic development in the nation.

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

Damballa: Combating BotArmies to Secure the Internet

Imagine a sophisticated network of Web robots, known simply as “bots,” that can run automated tasks over the Internet and are the root cause for much of the fraud perpetrated online. These software applications secretly install themselves on thousands – even millions – of personal computers, banding them together into BotArmies that maliciously fetch, analyze and store information from PCs and Web servers and commit online crimes.

This scenario is not science fiction. Rather, it’s rather what The New York Times called a “growing threat” of “zombie computers” last January. This threat is exactly what startup company Damballa, a new member company in Georgia Tech’s Advanced Technology Development Center (ATDC), will combat.

“The problem is that we as a community rely on the Internet for a lot of basic things, and our basic trust assumptions are now compromised,” observed CEO Steve Linowes. “There’s a fundamental change in the way compromises are happening. Traditionally, machines have been targets, meaning that the whole purpose of the attack was to go and conduct fraud or kill files on that particular machine. Now, they’re compromising the machine in order to commit fraud somewhere else.”

BotArmies are controlled by a BotMaster, who directs a vast number of bot-compromised computers via a command and control server. BotArmies are frequently used for distributed denial of service attacks; spamming; “sniffing” and “key logging,” which capture user information such as e-mails, home banking data, PayPal account information and passwords; identity theft; and hosting illegal software.

“These BotMasters are very smart and financially motivated. As a result, they are extremely stealthy,” noted Linowes. “They are renting and selling these armies online, and we’ve seen as many as four million machines under a single person’s control. We estimate that about 11 percent of the Internet is bot-compromised. Solving such a considerable problem has proven to be difficult because the BotMaster has a very real monetary incentive to stay ahead of traditional security countermeasures.”

The threat of bots is certainly a pervasive one. Approximately 90 percent of all spam originates from BotArmies, and 75 percent of enterprise organizations will be infected with bot malware in the next 12 months. The average cost to an organization is 50 to 100 times greater than a virus attack. And, according to Linowes, even the most prestigious enterprise organizations can become compromised without knowing it.

Damballa’s powerful and unique approach to identifying bots and their associated BotArmies uses a series of sensors embedded across the fabric of the Internet to monitor Internet traffic from key listening posts in order to identify fraudulent communications associated with BotArmies.

“We’ve built a platform that collects data from this range of sensors, brings it back into our analysis center, correlates the information, and then delivers it to our customers via structured data feeds that enable our customers to identify BotArmies and mitigate the threat,” said Linowes.

Damballa originated in VentureLab, a Georgia Tech program that provides comprehensive assistance to faculty members, research staff members and graduate students who want to form startup companies to commercialize the technology innovations they have developed.

“We are honored to be part of VentureLab and the ATDC family,” continued Linowes. “ATDC is known to produce high-growth companies, and we look forward to leveraging the resources offered to enhance Damballa’s presence in the market.”

Research News & Publications Office
Enterprise Innovation Institute
Georgia Institute of Technology
75 Fifth Street, N.W., Suite 314
Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail: (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright

ATDC Wins AeA Spirit of Endeavor Award

Georgia Tech’s Advanced Technology Development Center (ATDC) won a Spirit of Endeavor Award from the Southeast Chapter of the AeA (American Electronics Association), the nation’s largest technology trade association. The award was presented in the category “Leadership in Education by a Technology Organization” for its FastTrac® Tech Venture™, a comprehensive business training program developed by the Kauffman Foundation. The Technology Association of Georgia served as the marketing partner with ATDC on presenting a customized version of this program locally.

Each year the Spirit of Endeavor Awards celebrate the success of individuals and organizations that have made a significant impact on the direction of the technology industry in the southeast.

“In our 20 years in Atlanta, the AeA Southeast Council has fostered and cultivated the spirit of endeavor, which drives the technology industry through the creation and execution of ideas,” said Mike Levin, executive director of the AeA Southeast Council. “Our nominees and winners this year reflect the high quality of technology professionals and organizations that continue to bring attention to the southeast as a haven for the advancement of technology. We salute those that embody and display that spirit for their hard work and accomplishments that help advance the spirit of technology.”

ATDC presented the comprehensive 12-week business program last fall to address the needs of startup technology entrepreneurs. Participants worked intensively with mentors and learned from entrepreneurial experts on subjects such as defining target markets, conducting market research and analysis, planning for financial success, protecting intellectual property, identifying funding and managing cash, among others.

“Overall the program was a great success for the companies and the community,” said Cindy Cheatham, director of business development for ATDC. “Companies sharpened their plans and impressed investors, which led to more than a dozen in-person meetings.  Through this program, we built a community of mentors and entrepreneur peers that will continue to be an asset in Georgia’s technology community for years to come.”

The 2007 recipients of the Spirit of Endeavor Awards were selected from 50 nominees by a panel of 35 respected community leaders from all segments of the southeast technology community. Mark Allen, Georgia Tech’s senior vice provost for research and innovation and co-founder and chief technology officer of CardioMEMS, an ATDC graduate company that has developed and is commercializing a proprietary wireless sensing and communication for the human body, was also recognized in the “Technology Innovator” category.

Research News & Publications Office

Enterprise Innovation Institute

Georgia Institute of Technology

75 Fifth Street, N.W., Suite 314

Atlanta, Georgia 30308 USA

Media Relations Contact: John Toon (404-894-6986); E-mail: (john.toon@innovate.gatech.edu).

Writer: Nancy Fullbright