Georgia Tech EDA University Center Funds Redevelopment and Housing Studies for Two Georgia Towns

Analyses to help community leaders create long-term
residential home development growth strategies
The Depot building.
The AB&A Historic Train Depot in Fitzgerald, Georgia, is one of the community’s key attractions. The Depot is home to the Blue & Gray Museum, the Genealogy Research Center, and Collins Railroad Collection.

FITZGERALD, Ga. — In many ways, this South Georgia town boasts the best of small rural communities. Just 23 miles east of Interstate 75, Fitzgerald has a busy downtown thoroughfare with shops, antique stores, and eateries. It has a modern airport with a 5,000-foot runway, an active mainline railroad, and industrial parks. It’s also home to a museum with a nod to its 1895 beginnings as a community and haven for veterans who fought on both sides of the Civil War.

Fitzgerald also has a successful history of industrial recruitment that has provided the community with a significant manufacturing base. Recent capital investments in wood products, food and beverage processing, plastics, and manufacturing have increased employment, personal income growth, and the community’s GDP.

With its local economy steadily improving, this community of 9,000 is also looking to boost its new home development construction activity. Now, city leaders and officials from surrounding Ben Hill County are working with the Center for Economic Development Research (CEDR) and EDA University Center at Georgia Tech’s Enterprise Innovation Institute to produce a study to figure out a viable strategy.

The study is funded in part through an Economic Development Research Program (EDRP) grant, which is administered by the EDA University Center. These grants are targeted toward economically distressed communities that can’t afford the cost of this type of comprehensive economic development research. EDA University Center grants offset some expenses that would otherwise be cost-prohibitive to rural communities.

CEDR is conducting the six-month research and analysis project in Fitzgerald, which entails looking at housing that’s for sale, determining what the rental rates are, and developing housing development strategy recommendations for the entire city, said Betsy McGriff, a CEDR associate project manager and lead researcher on the study. It will also include ways to maximize cost effective development strategies, such as new home construction in historic neighborhoods to help revitalize them.

“Our objective is to get a much better understanding of the factors that are deterring new home development,” said Jason Dunn, executive director of the Fitzgerald and Ben Hill County Development Authority. “We want to create more homeownership and have the data needed to influence new residential development in Ben Hill County.

Jason Dunn portrait
Jason Dunn is executive director of the Fitzgerald and Ben Hill County Development Authority.

The need for the Fitzgerald study comes as the community has seen increased demand for more housing with options in both single family, owner-occupied homes, as well as rentals. But the city’s existing inventory isn’t enough to meet the demand, nor is it energy efficient, comprised of buildings that are at least 100 years old.

“We believe the study will give us the market data needed to pursue a public-private partnership to meet the community needs and lead to residential development that will provide housing solutions in one of Georgia’s most rural areas,” Dunn said.

CEDR is also doing a nine-month study for the City of Jefferson Downtown Development Authority, located in North Georgia’s Jackson County, about 22 miles northwest of Athens. That multifaceted project, which is also partly funded by an EDRP grant, includes a housing market analysis to create a strategy to get more residential housing units built closer to its downtown.

It also includes a retail market analysis to determine what goods and services are needed in the area. It also includes visioning sessions to advise the Downtown Development Authority and help its leaders prioritize strategies and future steps needed for maximum community impact.

The Missing Middle

The two projects reflect the growing housing challenge that scores of communities face across the country said Alan Durham, a CEDR researcher and director of the Basic Economic Development Course.

“Across the U.S., right now we’re short about 4 million housing units. And a lot of those missing units are entry level affordable housing, and workforce housing for police, fire fighters, nurses, and teachers. That’s what’s called the missing middle,” said Durham, who has been researching the national trends and leads the Jefferson project research.

As costs rise, developers are trending toward building very high-end homes. While the high-end housing market is doing well, not enough at the other end — entry-level housing — is being built, squeezing out a market segment communities need to attract.

“Millennials and Gen Z, they can’t even get their foot in the door in the housing market anymore,” Durham said. “The ideal range on housing expenditures is 25% to 30% of gross income. In reality, many are spending over 50% of their wages on housing, leaving them cash-poor to deal with basic necessities and unforeseen expenses.”

Part of the research CEDR will do includes data analyses of both communities. The research will break both communities into their respective income tiers to see how many people make a set amount of money per year, Durham said.

Based on the different income tiers, the CEDR analyses in Fitzgerald and Jefferson will guide the types of housing price points leaders in both communities should pursue.

Detailed Analysis

In addition to the income tiers and bands major employers in each community pay, the CEDR studies will analyze employee commuting patterns, where residents shop for staple goods and services, and other factors that shape where people decide to live.

“These are very rural markets so our work to pull meaningful and actionable data will be different than in a metro area where it’s a little clearer or there’s just more data to be had,” McGriff said. “Our focus and approach will be a lot more granular to assess the demands of a rural market and pull out really meaningful data.”

Armed with that data, both communities will be positioned to develop strategies for targeted engagement with the right mix of investors and developers, McGriff said.

“They’re going to have to sell their communities to investors using the data we produce and the recommendations that we develop together for development strategies,” McGriff said. “These EDA University Center grants are really an investment tool for economic development, and they can leverage that money to attract investments to their communities, which could lead to more jobs and increased tax base, which just then cycles into helping these communities thrive.”

About the Georgia Tech EDA University Center
The Georgia Tech EDA University Center is a program funded by the U.S. Department of Commerce’s Economic Development Administration (EDA) through its EDA University Center program. Led by the Georgia Institute of Technology’s Enterprise Innovation Institute, the Georgia Tech EDA University Center supports outreach activities that seek to promote job creation, development of high-skilled regional talent pools, business expansion in innovation clusters, and create and nurture regional economic ecosystems in the state of Georgia and other states within the EDA Atlanta region (Alabama, Florida, Kentucky, Mississippi, North Carolina, South Carolina, and Tennessee). The Center’s primary focus areas are innovation-led ecosystem support for universities and communities and strategic economic development support for distressed communities. To learn more, please visit grow.gatech.edu/eda-university-center.

About the Center for Economic Development Research
The Center for Economic Development Research (CEDR) is a collaborative team of economists, city planners, and economic development practitioners. Our talented economic development professionals have the research and implementation experience needed to help economic developers, community leaders, and industries alike understand the opportunities and challenges in fostering local economic development. CEDR is a unit of the Enterprise Innovation Institute, Georgia Tech’s chief business outreach and economic development organization. To learn more, please visit cedr.gatech.edu.

Georgia Tech Economic Development Administration University Center awarded $300K Grant

Lynne Henkiel hedshot
Lynne Henkiel is director of Georgia Tech’s Economic Development Administration University Center. (Photo: Péralte C. Paul)

The U.S. Department of Commerce’s Economic Development Administration (EDA) is awarding a $300,000 CARES Act Recovery Assistance grant to the Georgia Institute of Technology’s EDA University Center.

 

The grant will be used to boost the center’s capacity to support regional economic development strategies in response to the coronavirus pandemic.

 

“The Trump Administration is eager to allocate these essential CARES Act funds and deliver on our promise to help American communities recover from the impact of COVID-19,” said Secretary of Commerce Wilbur Ross said in a statement. “I am proud of the perseverance and strength shown by our communities coast to coast throughout this pandemic, and these funds will help provide Georgia with the necessary resources to make a swift and lasting economic comeback.”

 

The CARES Act, signed into law by President Donald J. Trump, provides EDA with $1.5 billion for economic development assistance programs to help communities prevent, prepare for, and respond to the coronavirus pandemic.

 

EDA CARES Act Recovery Assistance, which is being administered under the authority of the bureau’s flexible Economic Adjustment Assistance (EAA) (PDF) program, provides a wide-range of financial assistance to eligible communities and regions as they respond to and recover from the impacts of the coronavirus pandemic.

 

EDA university centers marshal the resources found in colleges and universities to support regional economic development strategies in areas challenged with chronic and acute economic distress.

 

Tech was the first institution of higher learning to be designated an EDA University Center when the program was launched in the 1960s. It has been an EDA award recipient since inception — the only institute of higher learning with that distinction.

 

Tech’s EDA University Center, an offering of its economic development arm, the Enterprise Innovation Institute, will use the CARES Act funding to support three specific activities with businesses, communities, and entrepreneurs in Georgia:

 

  • Conduct, share, and disseminate applied research to address specific challenges or needs, or solve specific problems resulting from the economic impacts of coronavirus.
  • Provide technical assistance to entrepreneurs, businesses and communities to assist in their recovery efforts from the impacts of the coronavirus pandemic.
  • Assist communities in identifying, defining, and supporting their workforce talent with the goal of helping communities recover from the economic impacts of coronavirus.

 

“We always incorporate new, innovative approaches in working with our clients,” said Georgia Tech EDA University Center Director Lynne Henkiel. “Georgia businesses and communities are all dealing with the effects that COVID-19 on their operations and local economies. This funding will help support our work and development of programs and training for business and community leaders to evaluate and reassess their activities to help them get back up and operating quickly.”

 

Among some of the services that Tech’s EDA University Center will offer under grant include business counseling, feasibility studies, and resilience plans, as well as skills development and workforce training, among other offerings.

 

“This investment comes at a crucial time to help Georgia’s and our nation’s economy come roaring back and provide hard-working Americans with new opportunities,” said Dana Gartzke, performing the delegated duties of the assistant secretary of commerce for economic development. “We are pleased to make this investment in Georgia Tech’s Enterprise Innovation Institute to respond to the coronavirus pandemic by assisting communities across Georgia develop short and long-term resilience plans with additional support for workforce development initiatives.”

 

In 2018, the most recent reporting data available, the EDA University Center at Georgia Tech worked with 13 clients and helped them save or create 57 jobs and secure more than $1.4 million in private and public sector investments.

Georgia Tech EDA University Center Study Leads to Federal Grant for Valdosta Business Incubator

Downtown Valdosta
Valdosta, Georgia.

U.S. Secretary of Commerce Wilbur Ross announced the department’s Economic Development Administration (EDA) awarded a $2.5 million grant to the Valdosta-Lowndes County Chamber of Commerce to fund the construction of a new business incubator in that South Georgia community. The EDA grant, to be located in a Tax Cuts and Jobs Act Opportunity Zone, will be matched with $1.7 million in local funds.

 

It is expected to help create up to 81 jobs and generate $9.7 million in private investment.

 

“The Trump Administration is committed to the resilience of local economies by encouraging companies to grow in designated opportunity zones,” Ross said in a statement. “I look forward to seeing how the new Valdosta Area Business Incubator will help a wide variety of businesses prosper in the region.”

 

The announcement follows a four-month analysis conducted by the Georgia Institute of Technology’s Economic Development Administration (EDA) University Center in 2015 and 2016.

 

Funded by the U.S. Department of Commerce’s Economic Development Administration, these university centers marshal the resources found in colleges and universities to support regional economic development strategies in areas facing chronic and acute economic distress.

 

The Valdosta-Lowndes County Chamber of Commerce contracted with Tech’s EDA University Center to conduct a community readiness assessment as the first step in pursuing its goal of a sustainable business incubation program. The chamber paid for a portion of the analysis and the Georgia Tech EDA University Center covered the remainder.

 

Business incubation provides entrepreneurs with an array of targeted business support resources and services in an effort to accelerate the successful development of startup companies.

 

But the development of a business incubation program requires a detailed plan of action that identifies the critical resources needed for success, provides a blueprint for its management, staffing, and how it will be funded and operated.

 

During the October 2015 – January 2016 timeframe, the Georgia Tech team conducted primary and secondary research to address three core areas of incubation strategy development: entrepreneurship and innovation, community and stakeholder support and resources and capabilities.

 

“We concluded that there was a demand and justification for a business incubation program and that the community should move forward with plans to develop it,” said Juli Golemi, senior project manager with Tech’s EDA University Center. “We provided the chamber with an analysis of the state of the ecosystem and identified several strategic initiatives for the organization to pursue to develop it.”

 

Golemi and her team identified 19 components, including strong and increasing entrepreneurial activity, existing infrastructure, academic institutions, and Moody Air Force Base, that made the idea a viable one.

 

The U.S. Commerce Department’s funding announcement covers a designated Opportunity Zone, as designated by the Tax Cuts and Jobs Act of 2017 to spur economic development by giving tax incentives to investors in economically-distressed communities nationwide.

 

The project was made possible by the regional planning efforts led by the Southern Georgia Regional Commission (SGRC). EDA funds the SGRC to bring together the public and private sectors to create an economic development roadmap to strengthen the regional economy, support private capital investment, and create jobs.

 

Georgia Tech has been an EDA award recipient since the program’s inception in the 1980s — the only institute of higher learning with that distinction.

 

Tech’s EDA University Center’s mission is to support and lead activities designed to promote job creation, the development of high-skilled regional talent pools, business expansion in innovation clusters, and to create and nurture regional economic ecosystems in Georgia. In addition, the center conducts technology-related economic and policy research that will enhance Georgia’s competitive position.

 

In fiscal year 2019, Tech’s EDA University Center’s work helped save or create 38 jobs and led to private sector investment of $5.8 million in Georgia.

 

The Georgia Tech EDA University Center is a program of the Enterprise Innovation Institute (EI2), which is Tech’s economic development and outreach arm.